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Who, What & Why?

ACT Independent offer an exclusive and comprehensive service for owners wishing to gain all the advantages of marketing their holiday properties independently. Our clients avoid paying significant commissions to agencies and OTAs as we enable their properties to uniquely stand out in the market.

If you own an exceptional holiday rental property and want to achieve the best results possible with ease, we are uniquely positioned to help. We can provide a comprehensive set-up and then expertly drive your marketing. We work with holiday rental owners new to the market, holiday accommodation owners considering terminating their holiday agency contracts, and established independent holiday rental owners looking for improved results.

ACT Independent is a small focused team of marketing experts comprising seasoned hospitality specialists, SEO (search engine optimisation) and content writers, booking system and campaign experts, digital developers, OTA (online travel agents) listing experts, leading professional photographers and imaging specialists. It took 5 years to carefully assemble our niche multidisciplinary team.

Jo Blaylock

Holiday accommodation marketing specialist

Jo Blaylock

Jo is a marketing professional who has worked in the holiday rental industry for almost 10 years. Jo has experience across the whole market from independent owners, agencies big and small, holiday accommodation memberships and platforms, booking systems, pricing and tech providers, channels and more. Jo now leverages her experience and insights to support ACT Independent clients.

Kerry Scott

Holiday accommodation listings and marketing expert

Kerry Scott

Kerry's industry knowledge is second to none having worked at a leading PMS company for the last decade. From booking systems to OTA listings to social media and more, Kerry's skills are integral to the Smart Marketing service.

Rob Camp

Unique website design, delivery and SEO specialist

Rob Camp

Rob oversees the production and maintenance of ACT Independent's client websites. Rob calls on 15 years of experience in web design and digital marketing. Before joining ACT, Rob ran leading design agencies.

Marcin Chojnacki

Industry leading photographer specialising in hospitality

Marcin Chojnacki

Marcin is undoubtedly one of the UK's leading property photographers. His passion, talent and eye for detail result in outstanding images every time. He also heads up the ACT Studios hospitality photography team and service. When Marcin arrives, you are sure to achieve outstanding images for the best possible marketing.

Ursula George

Client liaison and care

Ursula George

Ursula uniquely understands the challenges owners face given she also runs her own holiday rental business. She is responsible for ensuring ACT Independent clients are superbly looked after. In addition Ursula oversees work commissioned by ACT Studios photography.

Andrew Dalby

Technology, marketing, sales and relationships

Andrew Dalby

Andrew is the founder of ACT Independent and ACT Studios. Responsible for technology, innovation and sales.

Bespoke Website Solutions

Something we hear time and time again is that a holiday rental owner has a website, but it doesn’t generate any bookings.

The reasons why could be complex; and the time involved in managing your website or the expense of hiring web professionals to do it for you can quickly mount up.

Advertising on the big booking websites will help get you seen and generate bookings. But if you want to get more direct bookings, we can help.

At ACT Independent we deliver a fully supported website solution – uniquely tailored to each property.

Our website service for holiday rental owners provides a modern, secure, mobile-friendly platform that acts as the hub for your online presence.

A modern website tailored to your property

We use modern web design tools to customise your website so that it mirrors the look and feel of your property. From elegant country homes to glass-fronted beach houses, we combine all the elements needed to create the perfect website for your holiday accommodation.

Your website can either use an existing domain name or we can acquire one for you – as near to what you would like.

You will have full access to the website admin area so you can update your content whenever you want. 

Booking System-ready

It’s important that your website makes it quick and easy for guests to book online. At ACT Independent we work with industry-leading property management software providers and can advise on the best solution for you. We base this on the type of holiday accommodation, your business model, payment provider, channels that you list on and more.

We add the availability calendar and integrate the booking pages to your website, providing a seamless booking process for your guests.

If you already have your own booking system set up, we simply integrate it into your website (pending some essential checks for compatibility).

Mobile-friendly Design

Around 50% of internet traffic to websites around the world is delivered via mobile devices. It is vital that your website is fully optimised for mobile so that guests who want to book on the go can do just that.

So we make certain that our websites work just as well on mobile devices and tablets as they do on desktop and laptop screens.

Search engine AND conversion optimised

It’s important that your website can be found by people searching for relevant phrases in search engines.

As part of the design and development process, we look at the content and code of your website and arrange it so that you have the best possible chance to rank highly for your “target terms”.

Additionally, your website is designed to convert visitors into bookings as efficiently as possible – using eye-catching call-to-actions and dynamic design features to draw in your visitors’ attention.

Continually growing

We feel that just having a website isn’t enough – you need to see that your website is working for you and your property as time goes on.

With this in mind, we constantly look for ways to improve your website, be it new functionality that streamlines the booking process, advanced analytical tools that positively impact your marketing efforts, or new design features to engage your visitors.

We also see ACT Independent as a constant learning process, and as we see various new features work on one property, we will look to suggest it and roll it out across as many sites on our network as possible.

Secure and Safe

Your website will be hosted 24/7 on a secure and modern hosting environment, with a team of engineers available to handle any issues that might arise.

Your website address will be allocated a SSL certificate (HTTPS) that guarantees any and all data submitted by guests is fully encrypted until it reaches its intended destination.

We also maintain regular security checks on our network of sites to monitor any suspicious activity and act accordingly if we deem it to be a threat.

A fully supported solution

One of the most timely tasks in having a website, is keeping it up to date for both security and functionality reasons.

With ACT Independent, all that work is taken out of your hands as we continually work to ensure all our websites have all the latest updates applied to them.

Custom Solutions for unique problems

While our websites offer a wide variety of possibilities in terms of design and functionality, we know there may be times when a requested function falls outside of the generally broad terms of our website service.

We don’t want to say no to any request and are always happy to investigate and provide estimates for custom solutions.

Get Started

Both ACT Independent Solutions are available for your property. Get in touch for a quotation.

Additionally, you have access to custom website and marketing solutions, and ACT Studios photography and 3D tour imagery. Prices available on request.

CONTACT US TODAY TO START YOUR ACT JOURNEY

Fill out the contact form..

Contact Us

or telephone us direct: 0845 8621 661

Comprehensive Marketing Service

Every hospitality property owner has a challenge – how to find the right prospective guests for their property, and then how market to them. 

ACT Independent is a unique team of specialist marketing experts comprising seasoned hospitality specialists, SEO and content writers, booking system and campaign experts, digital developers, OTA expertise, professional photographers and imaging specialists. Working together across every aspect of your marketing, this is a powerful combination with the goal of transforming your business. 

Intelligently driving and supporting your marketing activities, we monitor and analyse everything to further streamline the whole process and improve results.

Smart direct email marketing

Due to GDPR rules, it’s vital that you know the people that you are targeting with anyone email marketing – whether that’s just sending previous guests a special offer or updating new enquiries – have explicitly opted in to receive your emails.

Through integration with your website contact forms, your booking and enquiries system, and any channels such as booking.com or AirBNB, we can ensure that your mailing list is growing with the relevant audience. 

Additionally, we can utilise both digital and physical data capture methods to bolster your mailing list and increase the chances of conversion.

We will grow your database with care – ensuring that you attract the best possible guests to your property – then help you to campaign with it. 

Search engine marketing

Search engine marketing involves a range of marketing techniques and methods that ensure your website has the best possible of being found for relevant keywords e.g.

If you own a country house near Winchester, you would want your website to appear for terms such as “country house accommodation Winchester”.

This includes SEO (search engine optimisation) – a catch all term for ensuring your website content and code are all set up to give you the best possible chance to rank highly for “target” keyword phrases.

Local SEO is also important and we ensure that you’re listed in services such as Google My Business and that any listing you have is as optimised as possible for the local area

Expert monitoring, analysis & assessments

It’s not good enough that you reach out to people – one must understand how and why certain marketing efforts work while others don’t. Only then will you find return on investment. 

We keep an eye on all marketing campaigns and constantly feedback into those campaigns through analysis of results – How many visitors did your website receive? How many bookings did you receive? Where did the visitors find your property? Why did some people not make a booking?

These are all pertinent questions that we answer through monitoring analysis and amendment of your marketing service through tools such as Google Analytics, Social media analytics, Bookings reports and Revenue reports.

Get Started

Both ACT Independent Solutions are available for your property. Get in touch for a quotation.

Additionally, you have access to custom website and marketing solutions, and ACT Studios photography and 3D tour imagery. Prices available on request.

CONTACT US TODAY TO START YOUR ACT JOURNEY

Fill out the contact form..

Contact Us

or telephone us direct: 0845 8621 661

Our exceptional clients

ACT Independent clients come from far and wide and their properties represent the true variety of holiday rental accommodation.

From 10 bed country houses to elegant woodland retreats, all our owners benefit from the flexibility of the ACT Independent service to tailor each website to be unique to it’s respective property.

Below are just few fine examples of some of the wonderful clients we work with to illuminate, promote and support their accommodation property businesses.

Trewidden House & Garden

A Grade II manor house located amongst 15 acres of stunning, Cornish spring garden

The Old Parlour

5* luxury holiday accommodation situated on a working farm close to the North Cornwall coast.

Jem's Cottage

A cosy two-bedroom holiday home in Tywardeath, near Fowey on the south coast in mid Cornwall

Banchory Lodges

Large, comfortable lodges set amongst the peaceful tranquility of rural Aberdeenshire.

ACT Studios

Images are hugely important and more than most, we understand photography.
Since 2015 our ACT Studios team have been supporting owners of holiday properties across the UK with our quality, affordable and trusted photography service to beautifully help their marketing stand out and be seen.

We always provide our clients the best quality professional photography, 3D walk-through tours, drone shots, dusk shots and more. Some clients have multiple properties (including agencies) and some have single 1 bed cottages. No property is too big or small to be superbly marketed. You can find many examples on our website : www.act-studios.co.uk

We are very proud to say we now have almost 200 clients, helping showcase over 2,000 properties and share the true guest experience. Our work has made a big difference to their bookings and bottom line.

Get in touch if you are interested in ACT Studios services and we will provide more details, a quote and carefully coordinate your property photo-shoot to your taste.

Get Started

Both ACT Independent Solutions are available for your property. Get in touch for a quotation.

Additionally, you have access to custom website and marketing solutions, and ACT Studios photography and 3D tour imagery. Prices available on request.

CONTACT US TODAY TO START YOUR ACT JOURNEY

Fill out the contact form to start your ACT Independent journey..

Contact Us

..or telephone us direct: 0845 8621 661