Who, What & Why?
ACT Independent offer exclusive and comprehensive marketing services for owners and managers wishing to specially market their hospitality offerings. We can uniquely provide a comprehensive set-up and then expertly drive all marketing activities. We work with independent owners, boutique agencies and hotels. Everything we do is customised and bespoke given each of our clients have individual marketing requirements and challenges.
ACT Independent is a small and unique team of marketing experts comprising seasoned hospitality marketing specialists, SEO (search engine optimisation) and content writers, booking system and campaign experts, digital developers, OTA experts, leading professional photographers and imaging specialists (from our sister brand ACT Studios). ACT was formed in 2015.
This video explains how you get a website that works perfectly for your property
Bespoke Website Solutions
Something we hear time and time again is that a hospitality business has a website, but it doesn’t generate any bookings.
The reasons why could be complex; and the time involved in managing your website or the expense of hiring web professionals to do it for you can quickly mount up.
Advertising on the big booking websites will help get you seen and generate bookings. But if you want to get more direct bookings, we can help.
At ACT Independent we deliver a fully supported website solution – uniquely tailored to each property. We understand and appreciate that Google likes websites produced by humans, for humans, liked by humans.
Our website service for hospitality owners provides a modern, secure, mobile-friendly platform that acts as the hub for your online presence.
A modern website tailored to your property
We use modern web design tools to customise your website so that it mirrors the look and feel of your property. From elegant country homes to glass-fronted beach houses, we combine all the elements needed to create the perfect website for your holiday accommodation.
Your website can either use an existing domain name or we can acquire one for you – as near to what you would like.
You will have full access to the website admin area so you can update your content whenever you want.
It’s important that your website makes it quick and easy for guests to book online. At ACT Independent we work with industry-leading property management software providers and can advise on the best solution for you. We base this on the type of hospitality accommodation, your business model, payment provider, channels that you list on and more.
We add the availability calendar and integrate the booking pages to your website, providing a seamless booking process for your guests.
If you already have your own booking system set up, we simply integrate it into your website (pending some essential checks for compatibility).
Around 50% of internet traffic to websites around the world is delivered via mobile devices. It is vital that your website is fully optimised for mobile so that guests who want to book on the go can do just that.
So we make certain that our websites work just as well on mobile devices and tablets as they do on desktop and laptop screens.
Search engine AND Conversion Optimised
It’s important that your website can be found by people searching for relevant phrases in search engines.
As part of the design and development process, we look at the content and code of your website and arrange it so that you have the best possible chance to rank highly for your “target terms”.
Additionally, your website is designed to convert visitors into bookings as efficiently as possible – using eye-catching call-to-actions and dynamic design features to draw in your visitors’ attention.
We feel that just having a website isn’t enough – you need to see that your website is working for you and your property as time goes on.
With this in mind, we constantly look for ways to improve your website, be it new functionality that streamlines the booking process, advanced analytical tools that positively impact your marketing efforts, or new design features to engage your visitors.
We also see ACT Independent as a constant learning process, and as we see various new features work on one property, we will look to suggest it and roll it out across as many sites on our network as possible.
Secure and Safe
Your website will be hosted 24/7 on a secure and modern hosting environment, with a team of engineers available to handle any issues that might arise.
Your website address will be allocated a SSL certificate (HTTPS) that guarantees any and all data submitted by guests is fully encrypted until it reaches its intended destination.
We also maintain regular security checks on our network of sites to monitor any suspicious activity and act accordingly if we deem it to be a threat.
A fully supported solution
One of the most timely tasks in having a website, is keeping it up to date for both security and functionality reasons.
With ACT Independent, all that work is taken out of your hands as we continually work to ensure all our websites have all the latest updates applied to them.
Custom Solutions for unique problems
While our websites offer a wide variety of possibilities in terms of design and functionality, we know there may be times when a requested function falls outside of the generally broad terms of our website service.
We don’t want to say no to any request and are always happy to investigate and provide estimates for custom solutions.
Comprehensive Marketing Service
Every hospitality property owner has a challenge – how to find the right prospective guests for their property, and then how market to them.
ACT Independent is a unique team of specialist marketing experts comprising seasoned hospitality specialists, SEO and content writers, booking system and campaign experts, digital developers, OTA expertise, professional photographers and imaging specialists. Working together across every aspect of your marketing, this is a powerful combination with the goal of transforming your business.
Intelligently driving and supporting your marketing activities, we monitor and analyse everything to further streamline the whole process and improve results.
Smart direct email marketing
Due to GDPR rules, it’s vital that you know the people that you are targeting with anyone email marketing – whether that’s just sending previous guests a special offer or updating new enquiries – have explicitly opted in to receive your emails.
Through integration with your website contact forms, your booking and enquiries system, and any channels such as booking.com or AirBNB, we can ensure that your mailing list is growing with the relevant audience.
Additionally, we can utilise both digital and physical data capture methods to bolster your mailing list and increase the chances of conversion.
We will grow your database with care – ensuring that you attract the best possible guests to your property – then help you to campaign with it.
Search engine marketing
Search engine marketing involves a range of marketing techniques and methods that ensure your website has the best possible of being found for relevant keywords e.g.
If you own a country house near Winchester, you would want your website to appear for terms such as “country house accommodation Winchester”.
This includes SEO (search engine optimisation) – a catch all term for ensuring your website content and code are all set up to give you the best possible chance to rank highly for “target” keyword phrases.
Local SEO is also important and we ensure that you’re listed in services such as Google My Business and that any listing you have is as optimised as possible for the local area
Expert monitoring, analysis & assessments
It’s not good enough that you reach out to people – one must understand how and why certain marketing efforts work while others don’t. Only then will you find return on investment.
We keep an eye on all marketing campaigns and constantly feedback into those campaigns through analysis of results – How many visitors did your website receive? How many bookings did you receive? Where did the visitors find your property? Why did some people not make a booking?
These are all pertinent questions that we answer through monitoring analysis and amendment of your marketing service through tools such as Google Analytics, Social media analytics, Bookings reports and Revenue reports.
Our Exceptional Clients
ACT Independent clients come from far and wide and their properties represent the true variety of hospitality types.
From impressive country houses to elegant woodland retreats, all our owners benefit from the flexibility of the ACT Independent service to tailor each website to be unique to it’s respective property.
Below are a few fine examples of some of the wonderful clients we work with to illuminate, promote and support their businesses.
Llanfendigaid : Video explaining exactly how we delivered it and the website
Burlton Cottages : Video explainer and the website
Images are hugely important and more than most, we understand photography.
Since 2015 our ACT Studios team have been supporting owners of holiday properties and hotels across the UK with our quality, affordable and trusted photography service to beautifully help their marketing stand out and be seen.
We always provide our clients the best quality professional photography, 3D walk-through tours, drone shots, dusk shots and more. Some clients have multiple properties (including agencies) and some have single 1 bed cottages. No property is too big or small to be superbly marketed. You can find many examples on our website : www.act-studios.co.uk
We are very proud to say we now have almost 200 clients, helping showcase over 2,000 properties and share the true guest experience. Our work has made a big difference to their bookings and bottom line.
Get in touch if you are interested in ACT Studios services and we will provide more details, a quote and carefully coordinate your property photo-shoot to your taste.